How To Trend On Twitter in 2023: The Guide Step by Step

If you’re looking how to trend on twitter in 2023 and make your mark on Twitter and reach a wider audience, it’s essential to understand how to trend on the platform. For marketers, business owners, and influencers, simply posting content isn’t enough.

It’s crucial to take strategic steps to increase the chances of your message being discovered among Twitter’s massive user base of over 192 million monetizable daily users.

While there are no guarantees that a tweet will go viral, there are strategies you can employ to improve your chances. In this article, we will explore various methods to help your tweets trend and gain greater visibility.

How to trend on Twitter(Image: Screenshot).

When something is trending on Twitter, it means that there is a significant amount of interest and conversation surrounding a particular word or phrase.

The platform determines trending topics in real-time, taking into account factors such as a user’s interests, who they follow, and their location.

Twitter displays these trending topics to users to showcase the most relevant conversations happening at that moment. Users can choose to join these conversations, share their opinions, or simply enjoy the engagement.

While hashtags are commonly used to indicate relevance to a topic, it’s important to note that a topic can trend without the use of a hashtag.

1. Concept of “trending”

Before we delve further, let’s discuss the concept of “trending” and its significance for the average Twitter user. When a word or phrase trends, it means that there is a significant level of interest in that particular topic.

On Twitter, trending topics are determined in real-time, meaning that topics that were trending in the morning may be replaced by new ones by lunchtime.

The determination of trending topics on Twitter is influenced by an algorithm that takes into account factors such as the users a person follows, their interests, and their location.

Twitter displays trending topics to its users to showcase the most relevant ongoing conversations. Users can choose to engage in these conversations by sharing their opinions or simply having fun.

While hashtags are often used to indicate the relevance of tweets to a particular topic, it’s important to note that a topic can trend without the use of a hashtag.

2. Why my tweet stop from trending?

There are specific types of tweets that will never trend on Twitter due to violating the platform’s rules and guidelines.

These rules encompass common-sense principles that users are expected to adhere to while using the platform. For instance, tweets that threaten violence against individuals or groups, engage in child sexual exploitation, or involve targeted harassment are prohibited.

Additionally, content that promotes or facilitates illegal transactions, contains profanity or explicit references, or violates the privacy of victims of serious crimes and private minor figures will not be eligible for trending on Twitter.

It is important to keep these guidelines in mind to ensure compliance and maintain a positive user experience on the platform.

3. How to get your hashtag trending on Twitter in 2023

If you aim to make your own hashtag trend on Twitter, there are various approaches you can employ. Here are some best practices to help you engage users and encourage them to join the conversation:

Maintain an active presence on Twitter

It’s essential to be proactive by posting new tweets and engaging with your followers. This is particularly crucial for new brands or accounts looking to establish themselves.

Thoughtful content sharing

Before posting a tweet, consider whether it will resonate with your followers and if it’s worth resharing. What value does your tweet offer? Encourage people to reshare your content by providing compelling reasons to do so.

Consistency is key

Regularly post substantial tweets to attract new followers. By tweeting frequently, you increase your visibility in Twitter’s search results, which can contribute to trending discussions.

These strategies can help enhance your chances of getting a hashtag to trend, but there are no guarantees. It’s important to monitor and adapt your approach based on audience response and engagement.

Offering exclusive content

It’s a powerful strategy to generate buzz and encourage users to discuss and tweet about your brand. Providing unique content that can’t be found elsewhere is key. For example, if you’re in the movie industry, consider launching a brand new trailer exclusively on Twitter.

Other businesses can offer behind-the-scenes glimpses of their operations or tease upcoming products. Educational content such as interesting market facts and figures can also be shared.

By offering exclusive content and creating incentives for hashtag usage, you can generate excitement, encourage participation, and improve your chances of trending on Twitter.

Collaborating with influencers

Share your experience working with them on Twitter. The goal is to give your followers a reason to care about your profile, which in turn motivates them to engage and make your hashtag trend.

Give people a compelling reason to use your hashtag

Hashtags are often used to join ongoing discussions, but you can creatively leverage them to start a trend and showcase your business. Look for ways to provide value to your followers.

Consider launching a contest where participants must retweet, like, comment, or use your hashtag to qualify. This increases the likelihood of starting a Twitter trend and boosts engagement with your brand.

Find the right hashtag

Selecting the appropriate hashtag is crucial for the success of your campaign. Avoid using hashtags with excessive words or flooding your tweets with too many hashtags, as this can be off-putting and discourage usage.

It’s a common mistake to create overly specific hashtags, but it’s more effective to use generic ones that are relatable to a broader audience.

For example, the hashtag #redflag gained popularity as people related to it and shared warning signs about dating experiences, eventually evolving into a meme.

Social Media Marketing tool

To optimize your chances of trending, consider using a social media marketing tool. These tools offer advantages such as social marketing automation and valuable Twitter data collection.

By utilizing such a tool, you can determine the ideal posting times based on your followers’ activity patterns. Scheduling your tweets to align with the peak activity of your target audience increases engagement rates.

Knowing the best times to post ensures that your tweets gain traction and reach a wider audience. Twitter’s TweetDeck is a free scheduling tool provided by the platform that you can utilize for this purpose.

Injecting personality into your tweets

Humor plays a significant role on Twitter, and those who take themselves too seriously often struggle to gain traction on the platform. This applies to both individuals and brands. Injecting personality into your tweets is essential to stand out.

You don’t necessarily have to be edgy, as that approach can sometimes backfire. Instead, focus on humanizing your brand and adding an authentic touch.

A prime example of this is Popeyes’ official Twitter account. Their tweets have a genuine and relatable tone, giving the impression that a real person is behind them. They strike a balance by not being overly polished and actively engaging with followers.

By showcasing authenticity, you provide people with an additional reason to interact with your posts. When users perceive your brand as genuine, they are more likely to engage, share, and participate in conversations surrounding your content.

A great example of this can be seen in how Popeyes manages its official Twitter account. Their tweets exhibit a genuine and relatable tone, creating the impression that there are real people behind the scenes.

They strike a balance by avoiding excessive polish and actively engaging with their followers.

Engaging in genuine conversations

Engaging in genuine conversations is a powerful way to generate interest and participation around a specific topic. To spark such conversations, ask thought-provoking questions that encourage people to share their perspectives.

When they respond, make sure to sincerely interact with them, fostering a meaningful exchange. Adding a relevant hashtag to the conversation makes it easier for others to join in and follow the discussion.

Trend Takeover

Another effective strategy is utilizing the Trend Takeover feature on Twitter. This feature allows you to showcase your ad alongside the platform’s trending topics. It provides prominent visibility for your message without the need to create a separate campaign to make a hashtag trend.

Additionally, there is Trend Takeover+, which offers the same benefits but includes an immersive video creative option.

According to Twitter, utilizing Trend Takeover generates three times more effective message association, a threefold increase in trend engagement, and nine times more favorable metrics.

These trends run for 24 hours within a specific country, starting at midnight. You can include a hashtag (up to 20 characters), an optional trend description (up to 70 characters), and a companion tweet.

With Trend Takeover+, you have the option to incorporate a six-second video, a GIF, or a static image to further enhance the impact of your message.

How to trend on Twitter(Image: Screenshot).

4. When trending may not be desirable

While trending on Twitter can bring significant visibility and engagement, there are situations when trending may not be desirable. Here are some scenarios when trending on Twitter may not be the ideal outcome:

Controversial or sensitive topics

If your tweet or hashtag revolves around controversial or sensitive subjects, it may attract negative attention or backlash. It’s crucial to be mindful of potential harm or offense that could arise from discussing certain topics.

Inappropriate or offensive content

Sharing tweets with inappropriate or offensive content can damage your reputation and brand image. It’s important to avoid using offensive language, hate speech, or discriminatory remarks, as this can lead to negative consequences and alienate your audience.

False or misleading information

Spreading false or misleading information can harm your credibility and lead to distrust from your followers. It’s essential to fact-check and verify information before sharing it to ensure accuracy and reliability.

Exploiting sensitive events

Using trending hashtags related to tragic or sensitive events for promotional purposes can be seen as exploitative and insensitive. It’s crucial to show respect and empathy when it comes to such topics.

Lack of relevance

Jumping on a trending topic without any genuine connection to your brand or content can come across as forced and inauthentic. It’s important to ensure that your tweets and hashtags align with your brand values and resonate with your target audience.

It’s essential to use Twitter responsibly and consider the potential impact of your tweets and hashtags. Always prioritize authenticity, respect, and relevance in your online interactions.

5. How boost engagement on Twitter

When it comes to Twitter, achieving better engagement rates is crucial for users. While trending on the platform can be advantageous for businesses, the ultimate goal is to encourage users to actively interact with your content.

Retweets, replies, follows, link clicks, video views, and likes all contribute to enhancing your social metrics.

If you want to boost engagement on Twitter and get more people to interact with your tweets, there are several strategies you can employ:

Craft compelling and concise tweets

Grab attention by creating concise and engaging tweets. Use captivating language, pose thought-provoking questions, or share intriguing facts to pique curiosity and encourage responses.

Use multimedia content

Incorporate visuals like images, videos, GIFs, or infographics into your tweets. Visual content tends to stand out and can attract more engagement than text-only tweets.

Utilize hashtags strategically

Research and include relevant hashtags in your tweets to increase their discoverability. Hashtags help categorize your content and make it easier for users interested in specific topics to find and engage with your tweets.

Engage with your audience

Actively respond to comments, mentions, and direct messages from your followers. Show genuine interest in their opinions and encourage conversations. Engaging with your audience helps build relationships and fosters a sense of community around your brand.

Retweet and share valuable content

Don’t just focus on promoting your own content. Retweet and share interesting and relevant tweets from others in your industry. This demonstrates your engagement within the community and encourages reciprocation.

Participate in Twitter chats and conversations

Join relevant Twitter chats and participate in conversations around topics related to your brand. Contribute meaningful insights, answer questions, and engage with other participants. This helps expand your reach and exposes you to new audiences.

Post consistently and at optimal times

Maintain a consistent posting schedule to stay on your followers’ radar. Additionally, identify the times when your target audience is most active on Twitter and schedule your tweets accordingly to maximize visibility and engagement.

Collaborate with influencers and partner brands

Collaborate with influencers or partner brands in your industry to amplify your reach. Their endorsement or participation in your campaigns can attract more attention and engagement from their followers.

Retweet and support others

Share valuable content from other users in your industry. Retweet tweets that resonate with your brand or align with your values. By supporting others, you build relationships and increase the likelihood of receiving reciprocated engagement.

6. Cross-Promote on Other Platforms

Leverage your presence on other social media platforms to drive engagement on Twitter. Promote your tweets, hashtags, or discussions across platforms like Instagram, Facebook, or LinkedIn.

Encourage your followers on other platforms to join the conversation on Twitter, increasing the chances of your content trending.

Cross-promoting on other platforms is a powerful strategy to maximize your reach and increase engagement on Twitter. It involves leveraging your presence on different social media platforms to drive traffic and encourage your followers on those platforms to join the conversation on Twitter.

One effective way to cross-promote is by sharing snippets or teasers of your Twitter content on platforms like Instagram, Facebook, or LinkedIn. For example, you can post an intriguing question or an attention-grabbing quote from your tweet and provide a link or direct users to your Twitter profile to read the full content.

This not only creates curiosity but also directs users to your Twitter account, increasing your chances of engagement and potential retweets.

Embed your tweets or Twitter

Additionally, you can embed your tweets or Twitter threads within blog posts or articles on platforms like Medium or your personal website.

By incorporating your Twitter content into your long-form content, you can generate interest from readers and encourage them to share your tweets or follow you on Twitter for more engaging discussions.

Engaging with your audience on other platforms also plays a crucial role in cross-promotion. When followers on Instagram or Facebook see your active participation and valuable insights in discussions, they may be more inclined to check out your Twitter profile and join the conversations happening there as well.

Engaging with your audience across multiple platforms helps create a cohesive brand presence and fosters a sense of community.

Links to your Twitter profile

Furthermore, don’t forget to include links to your Twitter profile in your social media bios or About sections. This allows your followers on other platforms to easily find and connect with you on Twitter, enabling them to be a part of your Twitterverse.

Remember, cross-promotion is not just about broadcasting your Twitter content on other platforms; it’s about building a network of engaged followers across various platforms and directing their attention to Twitter for more dynamic interactions.

By cross-promoting effectively, you can tap into your existing audience on different platforms, expand your reach, and drive engagement on Twitter, ultimately increasing your chances of trending and gaining visibility in the vast Twitterverse of 2023.

How to trend on Twitter(Image: Screenshot).

7. Frequently asked questions

How many tweets does it take to trend?

The number of tweets required to trend on Twitter varies greatly depending on the specific circumstances. Even users with a smaller following can potentially trend if they create a tweet that resonates with a wide audience and incorporates popular hashtags.

Consistency in publishing tweets can increase the chances of trending over time.

How can you discover trending hashtags on Twitter?

To tap into the trending conversations on Twitter, you can introduce relevant hashtags for your followers to use in their posts. By encouraging users to participate in the discussion around a specific topic or theme, you can contribute to the creation of a trending hashtag.

Is it possible to trend on Twitter without using hashtags?

Yes, it is possible to trend on Twitter without relying solely on hashtags. Twitter’s algorithm monitors the content users are discussing and incorporates it into the trending list based on its popularity and relevance.

So, if a specific topic or phrase gains significant attention and engagement from users, it can trend on the platform without the use of a designated hashtag.

How can I find out what’s currently trending on Twitter?

You can utilize Twitter’s search function to discover what is currently trending on the platform. By applying search filters, you can refine the results to display trending topics and hashtags specific to your location or area of interest.

Additionally, there are third-party sources that provide real-time updates on the latest trending topics on Twitter.


In conclusion, mastering the art of trending on Twitter in 2023 requires a strategic approach and active engagement.

Understanding the platform’s algorithm, utilizing popular hashtags, connecting with influencers, creating captivating content, and actively participating in relevant conversations are key strategies for achieving trending success.

By staying updated on algorithmic changes, leveraging multimedia content, encouraging engagement, and cross-promoting on other platforms, you can enhance your visibility and reach a broader audience.

With dedication, creativity, and a willingness to adapt to the ever-evolving Twitter landscape, you can unlock the potential to trend on Twitter and make a meaningful impact in the online world.

So, embrace the trends, captivate your audience, and make your mark on the Twitterverse in 2023 and beyond.

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